Gudelines for starting a new web site. When you start a new web site there are a few things you may want to consider. We all know that in order to launch a successful web site the content you create must be listed in Google, Yahoo and MSN search engines. There is more to it than that however. It just isn’t enough to be listed in the major search engines. You must have a solid business model and have great products and services to sell. You must desgin your pages for the consumer and your web site must be designed with sales in mind. Your online marketing strategy must suit your audience and your budget. With those factors in mind you should also do the following.
Your domain name should have a keyword of your best selling product. For example if you look at the domain name for this web site you will notice a keyword in the domain name. SEO is short for search engine optimization, webz is short for web sites. Should there be a hyphen in the domain name? That is totally a matter of opinion. I personally think search engines like Google give you more weight if you seperate the keywords with a hyphen. It will take extra marketing efforts on your part to advertise that fact that you have a hyphen in your domain name. Do not use more than two hyphens as your site could be labelled as spam if more are used. You can get a Free Domain With Annual Hosting Plan!
Title tags and keywords:
Always try to use keywords in the title tag of your pages. Try to use your keywords at the beginning of the title tag. Do not spam the title tag and never use more than 50 to 60 characters. A good general rule of thumb is 5 to 8 words in the title. The shorter and more to the point the better.
Write a killer description for your articles. Optimized descriptions help Google, MSN and Yahoo index your articles. You will hear from various seo experts around the globe that description tags are not as important as they once were. For an example of the importance of using description tags in your document refer to how to add meta tags to WordPress. Do not use more than 200 characters in the description tag.
Never use more than 800 characters in the keywords tag. The keywords tag is not as important as it once was but it still should be used, there are a fair number of smaller engines that still use the tag. Do not spam the tag. Seperate your keywords and or phrases with a comma.
Keyword density no longer plays a vital role in your document structure. If you write your pages for the customer you will not need to worry about density. There was a time when 2.5% to 20% was the density required but not any longer. Personally in my honest opinion I think density is over-rated. As long as you are not spamming the document with repititious stuffing and keep your customer in mind, everything should be ok. Did I spam this document by stuffing keywords every where?
Keywords in the H Tags:
You should always use keywords in your heading tags. Use your heading tags properly. H1 – H2 and H3 in that order on your document. Try not to use more than 3 heading tags per page, any more than that may be considered spam.
Keywords in Alt text:
Any time you place a graphic in a page you can use the alt tag to describe the graphic. Always describe the graphic and do not stuff the tag with keywords. If your customer is surfing without images enabled it will not look good to them to see a lot of keywords stuffed into an image alt tag and it will make you look bad.
Images on Page:
Keep your images on the page useful. Images with no purpose should not be on the page. Too many images will reduce the effectiveness of the page in search engines. The rule of thumb is ask yourself; does the image serve a purpose? If not, throw it in the trash can.
Write fresh relevant content daily. You want return visitors and the most effective way to have customers to return to your web site is to have fresh content for them to read on a daily basis. No one wants to visit a web site that consists of 10 pages. The more content you have the better the results. Ask yourself this: Will I get more traffic with 100 pages or 5000 pages. Simple math tells you the more the merrier.
Find other sites that are relevant to your content and ask them for reciprocal links. Do not link to link farms and or bad content. You will be penalized by the major search engines if you link to unworthy web sites or untrusted sites. The major engines know that you can not control who links to you, but they do know you can control whom you link to. For example if you sell computer repair services in Enderby, you could seek out links that offer computer repair services worldwide. A computer repair business in Seattle will not be in major competition with you if you are in Enderby, BC, Canada. The Seattle computer repair company is relevant though and you should seek out as many relevant links as you can. Higher rankings can be achieved this way.
Anchor Text in Links:
Choose your anchor text for links carefully. If you are targeting a search term use keywords in your anchor text. For example if you are selling a book on How To Make/Create/Design/Build Your Own Website, use your keywords in the anchor text as I just did. Don’t use something that is not beneficial to the search term you are seeking, such as, learn how to start your own website here. the keywords should be in the anchor text as explained. This is perhaps on the list of the top 5 things you can do to improve search engine positioning.Keep your images on the page useful. Images with no purpose should not be on the page. Too many images will reduce the effectiveness of the page in search engines. The rule of thumb is ask yourself; does the image serve a purpose? If not, throw it in the trash can.