On-page SEO checklist In this seo article I will describe the on-page seo techniques you should be doing for every page you create in your web site. I have been doing on-page seo since 1997 and have seen such search engines as Infoseek, Hotbot, Lycos etc, come and go. Every search engine has a set of ranking factors to consider but if you do your search engine optimization with the following techniques in mind you should have no trouble getting your site listed on the major 3 search engines today. The big 3 are Google, Yahoo and Bing, although Bing has just taken over Yahoo search results as of August 2010. This means that you must now consider Bing more than previous years. If you follow my on-page seo checklist you shouldn't have any problems ranking for your choosen search terms on the big 3.
Title: The most important aspect of on-page seo is the title of the document you are creating. I cannot stress enough the importance of a good effective title for you document. Be sure to use your keywords and/or keyword phrase as the first words in your title. For example if you are writing a page about web site design in Vernon, BC, then you should use a title similar to this Vernon Web Site Design. The title is short and to the point. The title should describe your article in as few words as possible. The more words you use the less important your main keywords become. Avoid using stop words such as "the" "if" "and" etc.
Meta Description: This meta tag is no longer used by any of the major search engines but it still should be used as it provides a description that is clickable by the consumer when viewing the search results. Write a killer description for your page. Using the example above we could write a description like this; Vernon Web site design company SEO Webz services Kelowna and area providing Internet services such as expert organic seo consulting, marketing, web design, and website development.
Meta Keywords: Contrary to popular belief this tag is no longer used by any major search engines. Yahoo was using it for discovery purposes but now that Bing is taking over Yahoo search there is absolutely no reason to be using it.
Rel="Canonical": If you are a large site then I highly recommend using the tag to avoid duplicate content issues.
Other Meta Tags: Any other tag not mentioned such as "author" isn't worth deploying. With one exception, the "robots" tag is still useful especially if you don't want a robot indexing and/or following a certain page.
Word Seperators: Hyphens are king when it comes to word seperation. I almost never use under-scores as they don't get the recognition that a well used hyphen does especially when using them in url's. For example this page about on-page-seo will get more keyword weight than using this on_page_seo.
Keyword Density: Once upon a time it was useful to have a density of about 3.5 to 5% on your keywords in your article. Now it is more important to write your page for the consumer and place your keywords throughout the document accordingly. Does this page look spammy to you? Do I use my keywords accordingly? Sprinkle your keywords throughout your document without stuffing them.
H Tags: This might shock you, but the H tag is no longer an important ranking factor. You can still use the H tag for title purposes of your document but don't expect to get higher rankings using them. You would be better off using an "em" tag for ranking purposes.
Alt Attribute: Always use "alt" tags to describe the image on a page. Do not stuff the alt tag with your keywords. If your image is a snap shot of a web site and the page is about web site design in Vernon, then use the keywords for the image accordingly. For example you could use snapshot of seo webz, a web site design company in Vernon, BC, Canada. as your alt text and not get penalized for it.
Bold - Strong - EM: There was a time in the seo industry when bold and strong tags would gain you some ranking weight. Today it is best to use an "em" tag for higher rankings.
Comments: If you plan on gaining some extra weight by stuffing some keywords in the comments tag, think again. Do not use this technique under any circumstances.
Using the above on-page seo checklist will get you well on your way to improved search rankings for your web site. Couple that with off-page seo and you should see your site ranking well for your choosen search terms. When in doubt call an expert organic seo consulting company.p