Pay Per Click: Also known as Pay for Performance management, cost per click, search advertising and or sponsored search engine positioning. Pay Per Click advertising gives corporate and small businesses the possibility of having their promotional ads appear on the SERP’s of PPC search engines such as Google Adwords and Overture. The position these ads receive is decided on a auction or bidding system. Your ad can appear on the top of the sponsored page or not at all depending on the amount you bid for the keyword phrase you choose. Every time a consumer or surfer clicks on your link it will direct them to your web site, and it will cost you the bid price.
PPC Campaign: Let’s say you own a computer retail store in Vancouver, BC, Canada. The best selling product in your store is “Computer Motherboards”, and your web site is not optimized for the search term. You surf on over to Google Adwords and with a little research you find out that the search term “Computer Motherboards” costs .50¢. You will have to bid .51¢ on the search term in order to appear in first position on the SERP’s. A difference of a few pennies could make the difference between a successful PPC campaign or an unsuccessful campaign.
Pay Per Click Management Services: We can develop and manage a complex advertising campaign tailored to your specific needs. As you can see from the above information, a few pennies can make the difference between obtaining higher ranks or not being positioned at all. We can be of assistance in creating and researching the best possible keyword phrases for your product, thus increasing your ROI (Return On Investment). We can maximize every dollar you spend on a (PPC) pay per click campaign.
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