There are few things you need to understand when you create your own website. Today I will discuss the importance of creating your website properly and professionally.
The first thing you should do is educate yourself. It is important to educate yourself in asthetics, search engine optimization, usability and ecommerce. There is a lot of scammers out there who would be more than glad to take your money. Educate yourself so you know what you are getting into. Hire a professional to take the worries away from yourself so you can concentrate on your business.
How do I find a professional web designer? Ask to see any previous work they have done. Don’t let things like looks get in your way of the decision. Navigation and proper optimization is more important than looks. Ask yourself; Do I like the look and feel of their previous work? Do they have references handy? Are the references happy? Has the design firm created a website in the past that may be similar to yours? Do they have specialized technicians on staff in order to complete your requests?
A quality website design company will meet all your needs. They will listen to you, the customer and provide quality feedback suggesting improvements you could make to your design plan.
When you find the design firm you would like to do business with, ask them for a contract in writing. A contract protects you as well as the web design company. The contract should have things like;
You need to identify what kind of people you will be targeting. A 42 year old male isn’t interested in womens purses. Target your market and never look back.
The most important aspect of creating your own website is content. Content is King and always will be. The number one thing on the Internet is reading. Create content your customer will be interested in reading. Don’t create 10 pages and expect that to be good enough. Create content every day of the week. Take the weekends off. When you create your content talk to the reader, avoid talking about yourself.